These Are Allure Editors’ Favorite New Beauty Products
Allure/Clara Hendler
At Allure, we get inundated with the latest and greatest beauty offerings every day. Most of it is exciting, some of it confusing, and sometimes it gets overwhelming, especially now that our homes have become our offices. Alas, that is the beauty editor's burden to bear.
When we really like something, you can trust that our opinion has come from vetting it against everything we've seen before, including our longtime favorites. (We've even written love letters to some of the products we hold most dear.) But we're always open to finding — and sharing — new favorites. It's a big beauty playground out there, so we'll gladly do the dirty work to test everything under the sun. And the crème de la crème often graduate to our Best of Beauty trials.
But let's stick to the present for now. Each week, Allure editors select the new hair, makeup, and skin-care products we're currently obsessing over. Trying to narrow down our favorites to just one or two products can be hard, but we manage. Check out what our editors can't get enough of right now.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Courtesy of brand
"I have, upon special occasions, been known to use more than one mascara to get a voluminous-but-still-separated lash look. Cover FX Power Flex Mascara saves me a step: The dual-sided brush has a comb for grabbing and lengthening even the teeny-tiniest of lashes on one side and traditional fiber bristles to deliver tons of volume on the other." — Dianna Mazzone, senior beauty editor
Courtesy of brand
"I prefer using flossers rather than regular floss, especially with my extra-long acrylic nails. That's why I've been loving the Grin Natural Biodegradable Dental Floss Picks so much. They make cleaning my teeth so easy with a floss thread on one side to do the bulk of the work and the pointed pick on the other side to target smaller, hard-to-reach areas. Each floss pick is individually packed in paper, so it's easy to pop a few of these in your bag when you're on-the-go." — Gabi Thorne, editorial assistant
Courtesy of brand
"Everyone has that one perfume they spray before rushing out of the house. For me, it's Gisou's Honey Infused Hair Fragrance. So you could imagine my excitement as I pumped the same signature floral scent into my thick, curly hair, only this time with the frizz-reducing, hydrating Honey Infused Leave-in Conditioner spray. This pink and white bottle of magic refreshes my day-three-curls without residue or crunch. I'm already on my second bottle." — Talia Gutierrez, beauty assistant
Courtesy of brand
"There's one question I get way more than any other as a beauty editor: What's the best vitamin C serum? My new answer to that comes at the hands of Drunk Elephant, which just revamped its own formula into C-Firma Fresh Day Serum. It comes in two separate components — a liquid base and powdered active ingredients — that you mix together yourself for a more potent effect and a longer shelf life. One pump every couple of days keeps my skin looking bright, plump, and clear. " — Nicola Dall'Asen, news editor
Courtesy of brand
"My complexion gets pretty acne-prone during the summer, so I'm very picky with what I put on my face. Thankfully, Tatcha's latest Indigo Overnight Repair has been kind and calming to my pores. Think of this cream as a serum-moisturizer hybrid: It's infused with tried-and-true skincare ingredients like hyaluronic acid and ceramides to hydrate and plump your skin." — Jennifer Hussein, commerce writer
Keywordseditors' favoritesbeauty productsallure editorshair careskin caremakeupfragrancehair toolseditors picksshoppingshopping guideAllure Beauty BoxABB Products
